Responsive email support

Responsive emails = fluid grids, fluid media and media queries. The idea being where @media isn’t supported, you can fallback on a fluid layout. As fluid layouts pose issues on some desktop email clients, alternatively you can fallback to a fixed-width mobile template. I tested media queries in our device lab, I’ll update the chart as I add new clients.


media query support
iPhone native Yes
iPhone Mailbox app Patchy - no
iPhone Gmail app  (0.25% of opens as of June 2013) No
iPhone Sparrow app Yes
iPhone Evomail app Yes
iPhone Boxer app Yes
iPhone Yahoo! Mail app No
iPad full-sized native Yes
iPad mini native Yes
iPad Birdseye Mail Yes
iPad Incredimail Yes
iPod Touch native Yes
Android 2.1 Eclair native client No
Android 2.2 Froyo native client Yes
Android 2.3 Gingerbread native client Yes
Android 4.0 Ice Creme Sandwich native client Yes
Android 4.1, 4.2 + 4.3 Jelly bean native client Yes (issues on 4.3)
Android 4.4 KitKat Yes (issues)
Inbox Gmail (Android and iOS) No
Android Outlook Exchange via native client No
Android app (including Hotmail) Yes
Android Gmail app No
Android Yahoo Mail app 1.4.6 & 2.0 No
Microsoft Surface tablet ( Yes
Windows Mobile 6.1 No
Windows Phone 7 No
Windows Phone 7.5 (Mango) Yes
Windows Phone 8 No
BlackBerry OS 5 No
BlackBerry OS 7 Yes
BlackBerry Z10 Yes
Palm webOS 4.5 Yes
Original Kindle Fire + HD (New vr. of Silk) native client Yes Mail app Yes
Sony PlayStation Vita game console (Gmail) Yes



Platform versions

You need to know how many users are on each platform version to get the full picture. For instance ~96% of Android users are on version 2.2 and up. Which means they’ll get the mobile layout if using the native client. 28% of BlackBerry users are using OS 7 according to this chart.

I can’t find recent Windows Phone stats, though Microsoft has been aggressively pushing 7.5 upgrades. Since May 2012, they’ve been preventing version 7 users from downloading apps from the Marketplace. The post also states, “Most phones are already running Windows Phone 7.5″.

While there are grey areas - like how many Gmail app users we have - iOS, BB and Android all support responsive email design in their latest platform versions.


Update: we’ve had mixed reports on WP8 support, while we own a WP7 and WP7.5 we don’t have a WP8 phone so haven’t been able to confirm this ourselves. Anyone running WP8 let me know…cheers!

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