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Working with Chanel in collaboration with French agency chicmedialab we provided education, language versions, coding and QA. Chanel wanted to explore what was possible in email given their strong iOS numbers. We started out by designing a series of template concepts featuring interaction, HTML5 video, organic grids etc., from which a final template was developed. HTML5 video was a key requirement and we developed an in-house solution. We worked on a series of campaigns, building out 18 language versions.
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