Systems

We continue to work on most areas of email design. Though in recent years our work has been focused on modular and email design systems. A modular system is a series of custom designed email modules that you can mix and match. They speed up email production, and are often managed in an email editor so that non-developers can work with them.
An email design system is an expanded modular system with additional deliverables. These might include documentation, a module or component library, tutorials, sample templates, animation toolkits, or set-up in an email editor. Email design systems make people's work easier by simplifying production. They allow brands to create more consistent output at scale; and are capable of producing a large number of email templates from a series of on-brand components or modules.