Why Dogs Hate Halloween + 5 best Halloween emails from 2007

Have some fun this Halloween, inject some personality and they might remember you come Christmas. This goes for b2b and b2c…  

Most Retailers sent their Halloween-themed emails after Oct. 8 last year. The biggest day for Halloween emails was Wednesday, Oct. 31, followed by Tuesday, Oct. 30, and Tuesday, Oct. 16 - Retail Email Blog

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COSTUME CONTEST - American Apparel

{Subject line: American Apparel: Halloween looks inspired by Hollywood - Sent 10/17/07}

I love the guy in the bee costume… At least one of my clients plans on having a Halloween photo contest this year. You can use a simple technique like this, to allow your readers to determine a winner.

Halloween photo contest

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{Subject line: Boo!  A $10 Gift For You  - Sent 10/31/07}

This was a simple, but effective use of an animated gif.  I remembered this email from a year ago, when I cannot remember most I received yesterday.

When Bluefly sent an email containing an animated GIF,  it generated 12% more sales than the non-animated version in A/B tests…read about it here and view the email.

Halloween photo contest

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 CUTE IS GOOD - Marshalls

{Subject line: The Marshalls at Studio City Plaza: Costumes for kids & adults! - Sent 10/02/07}

If your selling costumes, they pack more of a punch with someone wearing them…compare the cuteness factor of the Marshalls email with the Barneys email. 

Cute Halloween kidshalloween 2007 email

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{Subject line: Hubble Bubble! - Sent 10/30/07}

Try a cartoon or comic sketch this Halloween, in place of your usual fare. Check out Will Draw Anything, DJ will draw anything for $2. He does fantastic sketches like this one he did for me. Also read Seth Godwin’s blog post, Why cartoons work

Halloween cartoon 

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Animated lifestyle images  - Williams-Sonoma

{Subject line: Pumpkin Carving Tools & Tricks  - Sent 10/03/07}

Part of a series of 3 great Halloween emails, sent last October by Williams-Sonoma.  The animated lifestyle shots bring on the feel good factor, showing off the carving kit and personalized aprons… 

Halloween newsletter 


More whimsical the better - Subject lines from 2007 :

Spook-tacular Halloween Treats - Bath and Body Works

BOO! Extra 10% Off-Today Only - Bluefly

Hubble Bubble! - Hermes

HALLOWEEN COSTUMES - it’s scary how great they are - Barneys

Tricks and treats for your home - Pottery Barn

Got any great subject lines for Halloween? I’m all for tacky subject lines…


Why dogs hate Halloween

Indulge your readers, film a video in costume making a pumpkin pie, or add a photo of your employees dressed up. If you don’t have any original content, try linking to someone else’s:


FREE Halloween YouTube background

Free Halloween YouTube background

Click here to view and save the Free Halloween YouTube background. Just right click on the image and select, “Save Picture as”. Save into a folder on your desktop. If you’re not sure how to customize your YouTube channel, read this earlier post - plus download 6 other free YouTube backgrounds. Here’s how the Halloween background looks on my YouTube channel.

Free Halloween YouTube background


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