Why Dogs Hate Halloween + 5 best Halloween emails from 2007
Most Retailers sent their Halloween-themed emails after Oct. 8 last year. The biggest day for Halloween emails was Wednesday, Oct. 31, followed by Tuesday, Oct. 30, and Tuesday, Oct. 16 - Retail Email Blog
----------Click on image to view HTML email----------
COSTUME CONTEST - American Apparel
{Subject line: American Apparel: Halloween looks inspired by Hollywood - Sent 10/17/07}
I love the guy in the bee costume... At least one of my clients plans on having a Halloween photo contest this year. You can use a simple technique like this, to allow your readers to determine a winner.
----------Click on image to view HTML email & animated gif----------
ANIMATED FUN = MORE SALES - Lands End
{Subject line: Boo! A $10 Gift For You - Sent 10/31/07}
This was a simple, but effective use of an animated gif. I remembered this email from a year ago, when I cannot remember most I received yesterday.
When Bluefly sent an email containing an animated GIF, it generated 12% more sales than the non-animated version in A/B tests...read about it here and view the email.
----------Click on image to view HTML email----------
CUTE IS GOOD - Marshalls
{Subject line: The Marshalls at Studio City Plaza: Costumes for kids & adults! - Sent 10/02/07}
If your selling costumes, they pack more of a punch with someone wearing them...compare the cuteness factor of the Marshalls email with the Barneys email.
----------Click on images to view HTML email----------
CARTOONS WORK - Hermes
{Subject line: Hubble Bubble! - Sent 10/30/07}
Try a cartoon or comic sketch this Halloween, in place of your usual fare. Check out Will Draw Anything, DJ will draw anything for $2. He does fantastic sketches like this one he did for me. Also read Seth Godwin's blog post, Why cartoons work
----------Click on images to view HTML email & animated gif----------
Animated lifestyle images - Williams-Sonoma
{Subject line: Pumpkin Carving Tools & Tricks - Sent 10/03/07} Part of a series of 3 great Halloween emails, sent last October by Williams-Sonoma. The animated lifestyle shots bring on the feel good factor, showing off the carving kit and personalized aprons...
More whimsical the better - Subject lines from 2007 :
Spook-tacular Halloween Treats - Bath and Body Works BOO! Extra 10% Off-Today Only - Bluefly Hubble Bubble! - Hermes HALLOWEEN COSTUMES - it's scary how great they are - Barneys Tricks and treats for your home - Pottery Barn Got any great subject lines for Halloween? I'm all for tacky subject lines...
Why dogs hate Halloween
Indulge your readers, film a video in costume making a pumpkin pie, or add a photo of your employees dressed up. If you don't have any original content, try linking to someone else's:
FREE Halloween YouTube background
Click here to view and save the Free Halloween YouTube background. Just right click on the image and select, "Save Picture as". Save into a folder on your desktop. If you're not sure how to customize your YouTube channel, read this earlier post - plus download 6 other free YouTube backgrounds. Here's how the Halloween background looks on my YouTube channel.
