Hermès takes a whimsical approach

Hermès emails always stand out. They create these cute sketches,  sometimes with a product photo worked into the design. They are simple, a touch of whimsy and one call to action.

Subject line: Give thanks!

hermes email

Subject line:Lazy days with Hermès

Hermès newsletter

Subject line: Introducing Kelly Calèche, our newest fragrance, on Hermes.com

hermes promotion

I like the idea of a cartoon sketch being sent in lieu of a newsletter.  As long as you keep your promotion subtle it could work well…


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