| News about digital retail
commerce |
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Social shopping features rank
high in retailers 2009 plans
Ecommerce consulting firm
Optaros recently announced the 2009 Social Ecommerce Guide -
32 social feature options with links to actual websites and
categorized by industry adoption rates. A useful resource for
retailers heading into 2009 planning. Download 2009 Social Ecommerce Planning
Guide. |
| Online
Retail Trends |
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- Number of online catalogs increases
 The
number of print catalogs available online as well as the number of
online-only catalogs increased last year, according to the
National Directory of Catalogs. Niche catalogs, especially in the
home-entertainment category, are doing particularly well. MarketingVOX (4/29)
    
- Some companies engage well with Twitter
Twitter
is not just about broadcasting a brand message but about engaging
in a conversation. Michael Estrin writes about the companies that
grasp that concept and use it well, including Zappos, Dunkin'
Donuts, Ford and Kodak. iMedia Connection (4/28)
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Swine Flu Special Report
Are you concerned about the recent swine flu
outbreaks? This Special Report from the experts at Harvard
Medical School can help you understand the risks and take
preventative action for yourself, your business, and your
employees. Order and download this PDF report
here. |
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| Featured
Content |
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| Interactive
Advertising |
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- New tool tracks ad locations, appeal on Web
pages
AdXpose
is a new tool from Seattle-based startup Mpire that marketers can
use to follow their ad locations on Web pages, the amount of time
they can be seen and whether specific parts of the ad capture user
attention. The first marketers to use the application include
Jones Soda and MTV Networks. Forbes (4/29)
| Legislative
& Regulatory |
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- FTC chairman threatens privacy
regulation
The
Federal Trade Commission chairman said that companies tracking
online consumer behavior should get serious about regulating
themselves or face having regulations forced on them. At issue is
the tracking of personal information without proper consent. Reuters (4/27)
| Shop.org
Spotlight |
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- Creative Good CEO talks creativity with
constraints
Customer
experience guru and CEO of Creative Good Phil Terry will kick off
Shop.org's Online Merchandising Workshop July 14 in San Diego.
Phil will share how retailers can optimize their online
merchandising efforts even during a recession. Retail members
receive one free pass per company. Register by May 15 to save $200
each on multiple passes. Learn more.
| SmartQuote |
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Obstacles are those frightful things you see when
you take your eyes off your goal."
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SmartBrief was created for
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Sales Account
Director:
Dena Malouf
202.737.5500 ext. 282 |
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Recent Shop.org SmartBrief
Issues:
- Tuesday, April 28, 2009
- Monday, April 27, 2009
- Friday, April 24, 2009
- Thursday, April 23, 2009
- Wednesday, April 22, 2009
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Megan Conniff
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As
part of promoting its Super Value meal, McDonald's sold
merchandise online in China. The chain offered items such as
mobile phones and digital cameras on China's top online auction
site, Alibaba's Taobao. 
