Hi !

Autumn is here. The days are getting shorter, the clocks have been turned back... it's time to get serious and down to work. Icon has some great finished projects to sit back and admire but there's no time to get cocky with a full inbox on our collective desk.

Open our newspaper and read up on what we've been doing and what we've got coming up.

A 25-year veteran of retail marketing, Murray has played a pivotal role in Target’s journey from loss-making discount retailer to one of the country’s most admired and recognised brands.

Murray will speak about the challenges and pitfalls of rebuilding the Target brand, including Target’s most recent foray into designer apparel with the wildly successful launch of its Stella McCartney range of women’s wear.

Murray will speak at The Point in Albert Park, Tuesday 17 April, from 7.30am.

Get your FREE ticket
We have a limited number of FREE tickets to the April Breakfast (usually $73). Call Siobhan on 9642 4107 to secure your place. For other enquiries call the AMI on 03 9821 4444 or click here to visit the AMI website.

Next up:

Mark Ritson
Associate Professor of Marketing, Melbourne Business School
Tuesday 15 May, The Point, Albert Park, from 7.30am

Lesley Leeder
Senior Marketing Manager, Bendigo Bank
Tuesday 19 June, The Point, Albert Park, from 7.30am

Launched at a recent international carbon-trading meeting held in Cairns, the new Carbon Pool identity was designed to position the company at the forefront of climate change management.

The new identity uses a modern Australian colour palette, new font and logo device to create a fresh and dynamic identity for the two-year-old company.

Completed in just three weeks, the rebranding project included design and printing of all corporate collateral and delivery of new communications packs to key points in Australia, in time for the carbon conference.

Once the new brand was approved, Icon designed an eye-catching suite of corporate communications materials including letterhead, business cards, corporate brochure, fliers and presentation materials.

A highlight of the project was the use of highly specified environment papers, inks and printing finishes in keeping with The Carbon Pool’s strict environmental ethos and guidelines.

Icon.Inc senior account manager Rebekah Spencer said the choice of environmentally friendly printers, papers and inks added a further challenge to the project.

“A lot of effort went into sourcing production solutions that were both beautiful and environmentally sustainable. Working closely with Finsbury Green Printing, we settled on Mohawk Options PC 100 stock and used simple, clever design featuring two core colours within an Australian-themed colour palette.”

Working closely with a specialist Chinese language translator, Icon.Inc's interactive team created a seamless Chinese language version of the website including full CMS functionality. Vietnamese and Arabic versions are due for roll-out in the coming months.

e-newsletters boost communications

In addition to the translation project, Icon has been busy creating three e-newsletters for the ARCBS as part of moves to enhance communications with staff and medicos.

Applying user-friendly software that allows staff to easily insert and edit each month’s content, as well as send the newsletters themselves, Icon created three separate newsletters: ‘Friday Facts’ for internal staff, ‘Blood e-news’ for donors, and ‘Med-e-news’, informing the medical profession.

The stunning 18-page brochure for the “No. 150 Clarendon Street” apartment project sets a new benchmark for elegance and style in property marketing collateral. Using a restrained black and white colour palette, Icon’s creative director Anna White and designer Rom Anthonis capture the exclusivity and excitement of this unique development.

The striking design is paired with content by Icon’s copywriting team, who chose a narrative format in which to “tell the story” of East Melbourne and the Apartments. Further impact is created through the selective use of creative print treatments including varnishes, foils and embossing.