| News about digital retail
commerce |
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- Retailers use innovative e-mail strategies to
generate responses
 Stephanie
Miller of Shop.org offers some anecdotal evidence of how retailers
used e-mail over the 2009 holiday season. For example, Miller
explains how more retailers used opt-in holiday-specific content
and many integrated social marketing into their holiday campaigns.
"Creating great subscriber experiences is the only way to improve
response and sender reputation (which determines if your messages
make it past the spam filters and reach the inbox)," Miller
writes. Shop.org Blog (2/15)
    
- Multichannel retailers need to link return
policies
Consumers
who shop at multichannel retailers are often confused when
returning a purchase to the retailer's local store is not as easy
as they think it should be. Some retailers appear to be
multichannel when it comes to sales, but not returns and other
services. According to this article, retailers run the risk of
alienating customers if they don't make their channels work
together. eConsultancy.com (2/15)
- E-commerce data show online shoppers seek deals,
free shipping
ComScore
analyzed e-commerce data for last year and found that online
shoppers are less likely to make a purchase if they are unable to
get a deal as well as free shipping. Although online shopping
accounts for just 8% of total retail sales, that figure is
expected to grow. "Each year we have a new set of people entering
the job market out of school, who are very, very comfortable
online and with e-commerce," said Gian Fulgoni, chairman of
comScore. The New York Times/Bits blog
(2/15)
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Social is the Next Search. Is
Your Site Ready? Many retailers have a Facebook page, but
is your own site driving social participation? If not,
it should be. Learn how to make social networks a larger
source of traffic for your site than SEO or SEM. Download our free whitepaper
now. |
- John Lewis improves multichannel
operations
John
Lewis has started using a Sterling Commerce order-management
system that helps the retailer provide customers with the same
experience whether they are shopping online, by phone or in a
traditional retail location. The retailer also is working to
integrate its online and in-store order systems to develop a
single view of its customers and enhance its cross-sales
abilities. ComputerWeekly.com (U.K.)
(2/15)
- Newegg launches mobile application for
iPhone
Newegg
is adding a mobile application for Apple's iPhone to its suite of
m-commerce services, which already includes m.Newegg.com and a
text-messaging program. Newegg Mobile, as the app has been dubbed,
offers mobile shoppers the complete Newegg.com experience,
according to the retailer. InternetRetailer.com (2/15)
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Amazon Sellers increase unit
sales on average by 25%
In a recent survey of Sellers
using Fulfillment by Amazon, 77% of survey respondents saw a
25% average increase of unit sales on Amazon.com and 83% would
recommend Fulfillment by Amazon to a friend. Learn how your business can benefit from
Amazon's expertise in shipping millions of orders to millions
of customers. | 
- YOOX chief discusses challenges of selling fashion
online
 Federico
Marchetti, founder and CEO of YOOX Group, discusses customer
services, selling fashion online, e-commerce in Italy and
cross-border sales. "E-commerce has become, for the fashion world,
a different way to make a purchase, a somewhat less institutional,
more fun way that requires the individual's interaction,"
Marchetti said. "So, the customer of an online fashion product has
become a wide category and not easily definable." eConsultancy.com (2/15)
 |
The Program on Negotiation for
Senior Executives at Harvard Law School. March 15th -
16th, 2010 at The Charles Hotel in Cambridge, Massachusetts.
Learn the art of negotiation from the people who write the
books, not just read them! Register today at www.executive.pon.harvard.edu to
improve your business and professional negotiating
skills. | .gif)
| Interactive
Advertising |
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| |
- Banner advertising finally comes into its
own
Banner
advertising, long overshadowed by paid search, could return to the
fore thanks to recent changes in infrastructure for selling,
serving and targeting banner ads. "It's going to facilitate a lot
of brand dollars coming online because they'll be able to buy
audience -- and right now it's really hard for them to do it at
scale outside of a few portals," ThinkEquity analyst William
Morrison says. Adweek (2/15)
| Legislative
& Regulatory |
|
| |
- EU likely to approve search deal between Microsoft,
Yahoo!
The
European Union is expected to grant Microsoft and Yahoo!
unconditional approval for their search deal, sources said. The
landmark agreement is an effort to challenge Google, which
dominates the search market. The European Commission has given
itself a deadline of Friday to either approve or halt the
agreement. Reuters (2/12)
| Shop.org
Spotlight |
|
| |
- AutoZone, CVS and Orvis are hiring
Shop.org
offers a job board for people looking for positions in e-commerce.
Recent postings include a senior Web developer at AutoZone, a
senior online marketing manager at CVS, and an online marketing
manager at Orvis. Shop.org member companies are invited to post
jobs for free. Visit the job board. Read more.
- Why The Container Store CEO treats employees better
than customers
In
a recent Q-and-A, Kip Tindell, chairman and CEO of The Container
Store, discusses the company's first "We Love Our Employees Day,"
shares his thoughts on their employee-first culture, and outlines
how they made it through the recession without laying off a single
employee. What's behind his philosophy to treat employees better
than customers? "If you put the employee first and take better
care of them than anybody else, they will take care of the
customer better than anybody else," he said. Read more.
| SmartQuote |
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A heart well prepared for adversity in bad times
hopes, and in good times fears for a change in fortune."
--Horace,
Roman poet
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Recent Shop.org SmartBrief
Issues:
- Monday, February 15, 2010
- Friday, February 12, 2010
- Thursday, February 11, 2010
- Wednesday, February 10, 2010
- Tuesday, February 09, 2010
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