Learn how multiple touches and simple best practices can lead to a more successful campaign.

When the results from using a pre-existing template for a profile update email weren't as high as desired, Travel Oregon and eROI created a follow-up email in an effort to increase the response rate.

Read our latest case study on Testing, Timing and Creative Optimization and learn how adding multiple touches and a few simple best practices into your email can lead to increased conversions. You'll learn:

• Multiple touches working towards a time-based action perform better than a single touch.
• Clearly showing, instead of telling, your recipients the actions you desire them to take can have a big impact.
• Creating a clear sense of urgency is important when executing a time-sensitive campaign.