ONWARDS & UPWARDS
By Andy Cassie

By now I am sure you are fed up to the back teeth with the gloom, doom and despondency…. and from a personal perspective the year certainly hasn’t been a cracker! However, with Leicester City promoted, things are looking up!

For all of those that sent their best wishes and cards following my skiing accident - a big thank you. If I’m honest it has certainly been rather an ordeal but hopefully I am now on the road to a full recovery - thanks to the inventors of titanium plates and screws, which have allowed me to enhance my good looks.

On a positive note, I’m pleased to announce that from May we will have a satellite office, based in Ellesmere Port. We’ve set this up with a view to offering PR support for some of our Northern-based clients initially and PR Account Manager, Jo Evennett (née Curtis!!) will now be based there. For those Southerners lucky to have Jo as their account manager, fear not! She’ll continue to do a grand job for you and will be regularly down our way.

Finally, in terms of this little missive, hopefully some of the content will leave you richer in spirit and up for the challenges ahead.

THE CIMCIG CONFERENCE
- SURVIVING THE RECESSION

The one-day conference in February was aimed at helping construction marketers and companies come through the downturn in good shape, ready for the upturn. Our very own Andy Cassie was asked to speak on how the marketing mix will change throughout these tough times. Andy also presented the findings from the CIMCIG and CIB survey.

CIMCIG / CIB SURVEY

As some of you will be aware, the CIMCIG / CIB survey was distributed to 1,200 marketers across the construction industry to generate research into current marketing trends. The aim was to provide the most comprehensive survey of the industry, how it is changing and the various factors that influence marketing strategy.

»Click here for the results podcast.

NEWS

MOVERS AND SHAKERS