Attack of the animated emails

Here are four of eight animated emails Horchow has sent me in the last eight days. (13-21st May) My inbox felt like it was under siege. Horchow is abusing their customers trust by over-sending. Including animation in every email adds to the aggressive feel of the series. They are clearly more concerned with short term sales goals than providing customer value.

{25% OFF EVERYTHING: Our Spring DREAM SALE is here! - Tue 5/13/2008}

Click to view animated email

Animated email number one

{25% OFF Sitewide + EXTRA 25% OFF ALREADY-REDUCED CLEARANCE ITEMS - Fri 5/16/2008}

Click to view animated email

Animated email

{25% OFF TABLETOP & everything else: Spring DREAM SALE - Sun 5/18/2008}

Click to view animated email

Animated email from Horchow

{FINAL HOURS TO SAVE 25%: Dream Sale ends at midnight - Wed 5/21/2008}

Click to view animated email

last animated email

In contrast when TJ Maxx wanted to send out an email a day, for the 12 days leading up to Christmas, they asked permission. They sent out an opt in email to their subscribers, sweetening the deal with a contest to win a $1000 shopping spree.

{ You could win a $1000 private shopping spree! - click photo to view full-sized}

opt in to email series


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